Why Content Really Is King

Why Content Really Is King When it comes to SEO (Search Engine Optimisation) you can do everything in terms of creating backlinks, making sure you’ve got all your ALT tags sorted and your keywords planned but if your content sucks, chances are your website isn’t going to be performing that well. What is content? Content is basically what fills your website. It is the text you type in blog posts, the descriptions you see on products and the photos in galleries. Take this blog post for example, this is content here on Raspberrykiss. Content is designed to give your audience…

Does My Website Really Need A Blog?

Does My Website Really Need A Blog? A common question I get asked by people who aren’t that clued up on online marketing is “Does my website really need a blog?” and nine times out of ten I would say yes. However, it really does depend on your industry, your knowledge, the time that you have and your resources. Firstly if you are not too sure of what a blog actually is, a blog is a weblog. In a nutshell a blog is a site or a section of a website that is updated regularly. Posts appear in reverse chronological order with…

How Can I Create Amazing Online Content?

Whenever I begin writing a blog post on any of my blogs I always strive to create the most amazing content that I can possibly create. One, because I like to produce high quality content that I am proud of and two, because I want you as the reader to get both enjoyment and use out of my posts. Below I’ve put together a collection of my top tips on how to create amazing online content. Know Your Audience Whenever you publish any form of content you want to make sure that it is suitable for your audience. For example,…

3 Simple But Really Useful Blog Photography Tips

When it comes to blogging I find one of the most important things, especially if you are posting things like product reviews and features, is your photography and images. Now firstly I am certainly not a photographer. I’ve never took a course on the subject and I certainly have no qualification in photography either. However, over the years from trial and error and research I’ve found certain tips and tricks have helped me so I thought I’d share three of those today in the hope that maybe someone else can put these tips to good use, just like I do.…

5 Great Free Tools That Every Digital Marketer Should Use

When it comes to digital marketing I am always on the lookout for new tools to make my life that little simpler and easier. Although I’m always discovering new programs, tools and sites. For me some things just stand out. Today I thought I’d talk about 5 great free tools that every digital marketer should use. And here they are: Hootsuite When it comes to managing Social Media accounts it can soon become a huge job in its self, especially if you are a digital marketer who looks after multiple clients. One of the best things I have ever discovered for managing…

Black Hat SEO, Why Is It So Bad and What Is It All About?

What is Black Hat SEO and why is it carried out? Black Hat Search Engine Optimisation is the phrase used to describe SEO strategies that go against Search Engine guidelines. Black Hat techniques and tactics only tend to focus on search engine performance and not human user experience. The reason webmasters carry out these Black Hat SEO techniques is because typically Black Hat SEO techniques are known for their speed. By carrying out these unethical practices you can often be indexed quicker than if you were to carry out White Hat SEO practices. Some of the Black Hat SEO Techniques…

What Are Affiliate Links and How Can I Make Money From Them?

What are Affiliate links? Affiliate links are special URLs that allow tracking of traffic and activity to an advertisers website. By using affiliate links you can earn money. Some affiliate programs pay you a percentage of each sale you drive whilst others pay you purely for traffic and others pay you per lead which could consist of something as simple as an email sign up. To get started with creating affiliate links you’ll have to sign up to an affiliate program. Basically almost all the major online stores are part of some form of network or run their own form of…