Want hear about the Yardley relaunch and my thoughts on some of their products?
I’m sure many of us have heard of Yardley London. If you haven’t, Yardley are a leading fragrance house which were established in 1770 and since then have created over 150 fragrances specialising in classic, single note scents and trend-led floral bouquets which are of high quality at an affordable price. In all honesty I’d always seen Yardley as a brand for the more mature lady as they always gave that vibe however in Spring 2014 they’ve launched a new fragrance collection which consists of five fragrances that are different from their collection of classic single scents in price point and design to appeal to a wider demographic.
They’ve also launched a new affordable floral bath and body collection which is aimed at a younger, female audience. The products come in fresh, modern packaging with a colourful floral design to reflect its key ingredients. The range consists of Moisturising Body Washes, Hydrating and Enriching Body Lotions and Nourishing Hand and Nail cream and come in three contemporary refreshing scents, Uplifting Daisy, Energising Peony and Invigorating Blue Orchid.
I was lucky enough to be sent some products from Yardleys to try out which I’m of course very grateful for. So a big thank you to Yardley. The first product I received was the Uplifting Daisy Moisturising Body Wash* which retails at £2.49 for 200ml. It’s a clear gel wash which turns into a nice milky, creamy lather when used in the bath or the shower. It cleanses the skin nicely without drying it out and leaves a fresh floral scent on the skin after use probably due to containing things like fresh green leaves, apple, hyacinth, white rose, sandalwood and musk.
The second product I was sent was the Jade Eau de Toilette* which retails at £19.99 for 50ml. Jade is a contemporary green floral scent which is said to have been influenced by the revival of the 60’s trend. Jade has fruity top notes of peach, bergamot and galbanum, floral heart notes of rose, jasmine, ylang-ylang and orris and delicate base notes of patchouli, sandalwood and moss. It’s not a fragrance I’d usually go for but I must admit I’ve been loving it and have worn it every single day since receiving it. It’s nice and fresh without being over powering and although it doesn’t last as long as some of the other scents it my collection, it wears well.
The third product I was sent was the Invigorating Blue Orchid Nourishing Hand and Nail Cream* which retails at £2.99 for 75ml. It’s a silicone-based cream which contains Q10, shea butter and cocoa butter to condition the skin, grape seed oil and sweet almond oil which are said to help the signs of ageing by leaving the hands soft, nourished and smooth due to containing Vitamin E. It’s also said to contain hydrolised keratin to condition and strengthen the nails. This is a product which myself and my mam have thoroughly enjoyed using. It’s just a great hand cream to keep the hands in tip top condition as well as smelling great due to the wonderful scent which contains mango, orange, redcurrant, water lily, bluebell, vanilla orchid, cedarwoods, mahogany and tonka bean. Don’t get me wrong it’s not a miracle product that works wonders but it does the job, absorbs really well and for the price isn’t bad.
The last product I was sent was the Energising Peony and Enriching Body Lotion* which retails at £3.99 for 250ml. It’s a light, daily, quick drying silicone based moisturiser which contains Q10, shea butter, glycerine, grape seed oil, sweet almond oil and linoleic acid. It claims to strengthen, hydrate, soften and smooth the skin as well as combating the signs of ageing. It’s has an absolutely gorgeous fruity floral scent which smells just like a nice bouquet of flowers this is probably due to the notes of fresh green leaves, peony flowers, red currant, geranium, heliotrope and warm amber. Is is any good? As a daily body moisturiser it works very well. I like to smother it all over my body after hopping out of the bath to help lock in moisture and give my skin a beautiful floral scent which surprisingly lingers well.
Overall I think Yardley have done a very good job with their relaunch and I can definitely see more younger ladies being interested in their products due to their modern packaging and their purse friendly prices. Both the Contemporary Fragrance Collection and the Floral Bath and Body Collection are available to purchase from Boots, Lloyds, Morrisons, Sainsburys, independent chemists and of course online on the Yardley website.
What do you think of the Yardley relaunch?