What Are Affiliate Links and How Can I Make Money From Them?

What are Affiliate links? Affiliate links are special URLs that allow tracking of traffic and activity to an advertisers website. By using affiliate links you can earn money. Some affiliate programs pay you a percentage of each sale you drive whilst others pay you purely for traffic and others pay you per lead which could consist of something as simple as an email sign up. To get started with creating affiliate links you’ll have to sign up to an affiliate program. Basically almost all the major online stores are part of some form of network or run their own form of…

What Is A Bounce Rate? And How Can I Lower It?

What Is A Bounce Rate? A Bounce Rate is the percentage of single page sessions. This means that the person who lands on your site leaves your site without interacting with the page. A high bounce rate is something you’re likely to see if you have a single page website, poor design or even if you’re not writing content that is targeted to your audience. How Can I Lower My Website’s Bounce Rate? Firstly you want to find what is causing your bounce rate to be so high. To do this you want to look at your audience, their interests,…

3 Reasons Why Google Analytics is Awesome

When it comes to marketing in a digital world one of the best tools I recommend is definitely Google Analytics. Google Analytics is a free tool that was launched back in 2005 and offers web analytics services which track and report website traffic. Google Analytics is also the most widely used web analytics service on the internet which really does not surprise me as it is such a great tool that can help you improve your performance and your online marketing strategy. So why do I love it so much? Well check out my top 3 reasons below: You Can…

Why You Need To Be Connecting With Online Influencers

As you may have noticed, here on Raspberrykiss I’ve recently started sharing a few Digital Marketing posts. Digital Marketing is something I am very passionate about. I know these kind of posts won’t be to everyone’s taste nor will everyone find these posts useful however, I thought I’d share some of the things I find effective in the online marketing world which may help out some of you small business owners. So, lets get on with the post! Who Are Online Influencers and What Do They Do? Online influencers are simply individuals who influence a group of people. Online influencers usually…

3 Top Tips For Easy Blogger Outreach

Do your research and work with bloggers who are relevant to your business and industry: There is literally no point in working with a blogger if they’re not going to have an audience who are going to be interested and engaged in your product or service. For example, there may be a HUGE beauty blogger with 3 million unique monthly visitors who offers to review your gardening services. Sure you MIGHT reach new customers but keep in mind that those 3 million monthly visitors are there because they like beauty related topics, not gardening. Now you might be thinking “Well yeah but this beauty…

What Is Digital Marketing?

What is Digital Marketing? How does it differ from traditional marketing? What are the benefits? Whenever I tell people that I work in Digital Marketing I’m almost always greeted with confused faces and asked the question, what is Digital Marketing? Well in a nutshell Digital Marketing is quite similar to traditional marketing methods in the sense that you promote products and services however, instead of using things like flyers and billboards, you use electronic tools. For example you can use things such as Facebook, Twitter, Instagram, LinkedIn and various other social media sites (depending on your audience) as well as…