3 Reasons Why Google Analytics is Awesome

When it comes to marketing in a digital world one of the best tools I recommend is definitely Google Analytics. Google Analytics is a free tool that was launched back in 2005 and offers web analytics services which track and report website traffic. Google Analytics is also the most widely used web analytics service on the internet which really does not surprise me as it is such a great tool that can help you improve your performance and your online marketing strategy. So why do I love it so much? Well check out my top 3 reasons below: You Can…

Why You Need To Be Connecting With Online Influencers

As you may have noticed, here on Raspberrykiss I’ve recently started sharing a few Digital Marketing posts. Digital Marketing is something I am very passionate about. I know these kind of posts won’t be to everyone’s taste nor will everyone find these posts useful however, I thought I’d share some of the things I find effective in the online marketing world which may help out some of you small business owners. So, lets get on with the post! Who Are Online Influencers and What Do They Do? Online influencers are simply individuals who influence a group of people. Online influencers usually…

3 Top Tips For Easy Blogger Outreach

Do your research and work with bloggers who are relevant to your business and industry: There is literally no point in working with a blogger if they’re not going to have an audience who are going to be interested and engaged in your product or service. For example, there may be a HUGE beauty blogger with 3 million unique monthly visitors who offers to review your gardening services. Sure you MIGHT reach new customers but keep in mind that those 3 million monthly visitors are there because they like beauty related topics, not gardening. Now you might be thinking “Well yeah but this beauty…

What Is Digital Marketing?

What is Digital Marketing? How does it differ from traditional marketing? What are the benefits? Whenever I tell people that I work in Digital Marketing I’m almost always greeted with confused faces and asked the question, what is Digital Marketing? Well in a nutshell Digital Marketing is quite similar to traditional marketing methods in the sense that you promote products and services however, instead of using things like flyers and billboards, you use electronic tools. For example you can use things such as Facebook, Twitter, Instagram, LinkedIn and various other social media sites (depending on your audience) as well as…

An In-Depth, Simple and Easy Guide To SEO

What is SEO? SEO stands for Search Engine Optimisation which basically means tailoring and tweaking your website content and design to suit a Search Engine’s (Google) criteria and guidelines of what makes a good site. SEO also means working on things like your Social Media Accounts and building Back Links amongst other things. The ultimate goal is to come up on the first page of Google so that your site is visible to more people and ultimately more people click on your link, driving more traffic to your website. Onsite SEO: Onsite SEO means procedures you carry out on your…

3 Honest No-Nonsense Blogging Tips That Will Help You

When it comes to blogging I never, ever claim to be an expert in the field however, I have been blogging for nearly six years now, both here on Raspberrykiss (It started purely as a hobby) and professionally. Because of this I feel like I have learnt quite a lot about blogging and to be honest, I want to share that knowledge and potentially help a few people in doing so. Now since starting my blog, the entire world of blogging has exploded. There are now hundreds and thousands of people all around the globe writing on their online spaces.…