How Can I Create Amazing Online Content?

Whenever I begin writing a blog post on any of my blogs I always strive to create the most amazing content that I can possibly create. One, because I like to produce high quality content that I am proud of and two, because I want you as the reader to get both enjoyment and use out of my posts. Below I’ve put together a collection of my top tips on how to create amazing online content. Know Your Audience Whenever you publish any form of content you want to make sure that it is suitable for your audience. For example,…

3 Simple But Really Useful Blog Photography Tips

After some photography tips? Well, you are in luck. When it comes to blogging I find one of the most important things, especially if you are posting things like product reviews and features, is your photography and images. Now firstly I am certainly not a photographer. I’ve never taken a course on the subject and I certainly have no qualification in photography either. However, over the years from trial and error and research, I’ve found certain tips and tricks have helped me. Therefore, I thought I’d share three of those today in the hope that maybe someone else can put…

5 Great Free Tools That Every Digital Marketer Should Use

When it comes to digital marketing I am always on the lookout for new tools to make my life that little simpler and easier. Although I’m always discovering new programs, tools and sites. For me some things just stand out. Today I thought I’d talk about 5 great free tools that every digital marketer should use. And here they are: Hootsuite When it comes to managing Social Media accounts it can soon become a huge job in its self, especially if you are a digital marketer who looks after multiple clients. One of the best things I have ever discovered for managing…

Black Hat SEO, Why Is It So Bad and What Is It All About?

What is Black Hat SEO and why is it carried out? Black Hat Search Engine Optimisation is the phrase used to describe SEO strategies that go against Search Engine guidelines. Black Hat techniques and tactics only tend to focus on search engine performance and not human user experience. The reason webmasters carry out these Black Hat SEO techniques is because typically Black Hat SEO techniques are known for their speed. By carrying out these unethical practices you can often be indexed quicker than if you were to carry out White Hat SEO practices. Some of the Black Hat SEO Techniques…

What Is A Bounce Rate? And How Can I Lower It?

What Is A Bounce Rate? A Bounce Rate is the percentage of single page sessions. This means that the person who lands on your site leaves your site without interacting with the page. A high bounce rate is something you’re likely to see if you have a single page website, poor design or even if you’re not writing content that is targeted to your audience. How Can I Lower My Website’s Bounce Rate? Firstly you want to find what is causing your bounce rate to be so high. To do this you want to look at your audience, their interests,…

3 Top Tips For Easy Blogger Outreach

Do your research and work with bloggers who are relevant to your business and industry: There is literally no point in working with a blogger if they’re not going to have an audience who are going to be interested and engaged in your product or service. For example, there may be a HUGE beauty blogger with 3 million unique monthly visitors who offers to review your gardening services. Sure you MIGHT reach new customers but keep in mind that those 3 million monthly visitors are there because they like beauty related topics, not gardening. Now you might be thinking “Well yeah but this beauty…