What Is A Bounce Rate? And How Can I Lower It?

What Is A Bounce Rate? A Bounce Rate is the percentage of single page sessions. This means that the person who lands on your site leaves your site without interacting with the page. A high bounce rate is something you’re likely to see if you have a single page website, poor design or even if you’re not writing content that is targeted to your audience. How Can I Lower My Website’s Bounce Rate? Firstly you want to find what is causing your bounce rate to be so high. To do this you want to look at your audience, their interests,…

3 Reasons Why Google Analytics is Awesome

When it comes to marketing in a digital world one of the best tools I recommend is definitely Google Analytics. Google Analytics is a free tool that was launched back in 2005 and offers web analytics services which track and report website traffic. Google Analytics is also the most widely used web analytics service on the internet which really does not surprise me as it is such a great tool that can help you improve your performance and your online marketing strategy. So why do I love it so much? Well check out my top 3 reasons below: You Can…

3 Top Tips For Easy Blogger Outreach

Do your research and work with bloggers who are relevant to your business and industry: There is literally no point in working with a blogger if they’re not going to have an audience who are going to be interested and engaged in your product or service. For example, there may be a HUGE beauty blogger with 3 million unique monthly visitors who offers to review your gardening services. Sure you MIGHT reach new customers but keep in mind that those 3 million monthly visitors are there because they like beauty related topics, not gardening. Now you might be thinking “Well yeah but this beauty…

An In-Depth, Simple and Easy Guide To SEO

What is SEO? SEO stands for Search Engine Optimisation which basically means tailoring and tweaking your website content and design to suit a Search Engine’s (Google) criteria and guidelines of what makes a good site. SEO also means working on things like your Social Media Accounts and building Back Links amongst other things. The ultimate goal is to come up on the first page of Google so that your site is visible to more people and ultimately more people click on your link, driving more traffic to your website. Onsite SEO: Onsite SEO means procedures you carry out on your…

3 Honest No-Nonsense Blogging Tips That Will Help You

When it comes to blogging I never, ever claim to be an expert in the field however, I have been blogging for nearly six years now, both here on Raspberrykiss (It started purely as a hobby) and professionally. Because of this I feel like I have learnt quite a lot about blogging and to be honest, I want to share that knowledge and potentially help a few people in doing so. Now since starting my blog, the entire world of blogging has exploded. There are now hundreds and thousands of people all around the globe writing on their online spaces.…